If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

This underlines the fact that a two day blackout won’t have any significant effect on reddit. But when advertisers decrease their spend, that’s when it’s going to hurt.

It always comes down to the money. Reddit uses aren’t the customers, they’re the product!

Sounds like a very weird action from Reddit, you can just move advertisements that were bought for tech subreddits to the mainpage, and be like, yea we showed your advertisements to the same amount of people as we originally said we would. Companies that try to hire people interested in tech really don’t gain anything from showing these advertisements to people that just want to discuss the news and have no connection with tech at all.