Love how they just blatantly lied about it when asked, then when called out about it, were just like, “oh yeah, it’s no big deal”.

“We do not share SAT scores or GPAs with Facebook or TikTok, and any other third parties using pixel or cookies,” said a College Board spokesperson. “In fact, we do not send any personally identifiable information (PII) through our pixels on the site. In addition, we do not use SAT scores or GPAs for any targeting.”

After receiving this comment, Gizmodo shared a screenshot of the College Board sending GPAs and SAT scores to TikTok using a pixel. The spokesperson then acknowledged that the College Board’s website actually does share this data.

“We would never ever share your personal information. Oopsiessss, we lied.”