it basically comes down to personal preference tbh, each instance have slightly different rule sets and internal communities, lemmy.ml / lemmy.world are simply some of the ‘main’ instances, They’re higher on the list on the instance search and thus generally gather a larger crowd because people see the higher user count and just go with that.
that’s due to the way information is populated, while your instance can see the content, it doesn’t actually know its there until you search for it which populates that data (in simple terms anyway)