I think they don’t matter with outrage, because outrage explodes in ways that are hard to predict. I mean, I can see the problem with the ad now that it has been pointed out to me. After reading about it repeatedly, I now find it bad and ridiculous and what were they thinking? But at a first look, as a test audience I would have probably rated it as “meh, ok”.
yes, that was all completely wrong. If Trump had been the one on top of the building and had fallen down (maybe accidentally hitting a stray bullet on his way down)… now THAT would have been closer