The week after Bokito’s escape, a local health insurance company sponsored the production of 2,000 BokitoKijkers (“Bokito viewers”), paper visors which disguised the direction of the wearer’s gaze. The visors were designed by advertising agency DDB Amsterdam, and won a Bronze Lion for promotional material at the 2008 Cannes Lions International Advertising Festival, and a Eurobest Silver at the 2007 Eurobest European Advertising Festival.
The word “bokitoproof”, meaning “durable enough to resist the actions of an enraged gorilla” and by extension “durable enough to resist the actions of a non-specific extreme situation” was voted the Word of the Year for 2007 in the Netherlands.
From Wikipedia