Naive hopeful me: maybe they will use it in the way it’s described. For gathering ideas, developing concepts. Hopefully a character generation tool. Where it leads you through step by step and keeps track of all things. Probably not gonna happen. Probably they use it to write the damn rule books with them including art.
I find it extremely unsettling, this tactic. It could have hit anyone and I think it should be condemned. Just imagine the outcry if Russia should have done that in the Ukraine.