“… and THAT’S why it’s totally justified for me to have murdered thousands of my own citizens, rather than behave like a democratically elected leader”.

Reddit is a media company now, they’re not a community. Tons and tons of ads, thin skinned moderators with God complexes running completely out of control, and they now have platform profit responsibility.

Will cost them - this is a significant change to, by definition, some of their most popular content. Many people go to Reddit purely to find non-paywalled versions of content.