After years of pressure from the Boycott, Divestment, and Sanctions movement, which has intensified in recent months, the German company Puma announced on December 12 that it will drop its sponsorship of the Israel Football Association.
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Is this the first time BDS has ever worked? Good win none the less!
Not really. Look at their site; they have a list of major victories. They need more people before they can do something decisive, but they’ve been isolating Israel economically over the years.
Ben & Jerry’s was a big story
Nice. Ik getting everything Puma now. I think the other side of a targeted boycott is to show support for any company that makes the right decision.
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Oh i have absolutely zero doubts that they do it for the money. The same argument is very commonly brought up for companies celebrating Pride Month. But even if they do it for money it still brings attention to a movement. Especially if they make more money after a decision. Then others might follow.
Puma itself claimed that the decision to end its sponsorship was taken a year ago, and had nothing to do with the global movement for Palestine. The Israeli Football Association rejected what BDS claimed, stating that it was a “pathetic attempt…to mislead” and that it rejected the option to extend its contract with Puma back in September.
