The reason why Audi is having low demand is because of the Audi options.
the e-Tron is shit. The interior is worse than you’d expect, and the cameras for mirrors system is the worst implementation I’ve ever seen. I don’t actually think the idea is inherently bad, it’s implemented well on the Honda e, but everybody who’s tried Audi’s says it’s dreadful. The whole car just feels amateurish.
the e-Tron GT is a genuinely good car, and the design is lovely too. But it has a major problem - it shares the same platform as the Porsche Taycan, and only costs £1-2k less. When people are given the choice between an Audi and a Porsche for basically the same price, they’ll choose the Porsche almost every single time.
And why they haven’t made anything more affordable based on the MEB platform is beyond me. It’s not like they don’t have ICE cars that share the platforms that the likes of the Skoda Fabia and VW Golf use. It must’ve been a conscious choice to have their EVs be more upmarket. That’s failed.
The reason why Audi is having low demand is because of the Audi options.
the e-Tron is shit. The interior is worse than you’d expect, and the cameras for mirrors system is the worst implementation I’ve ever seen. I don’t actually think the idea is inherently bad, it’s implemented well on the Honda e, but everybody who’s tried Audi’s says it’s dreadful. The whole car just feels amateurish.
the e-Tron GT is a genuinely good car, and the design is lovely too. But it has a major problem - it shares the same platform as the Porsche Taycan, and only costs £1-2k less. When people are given the choice between an Audi and a Porsche for basically the same price, they’ll choose the Porsche almost every single time.
And why they haven’t made anything more affordable based on the MEB platform is beyond me. It’s not like they don’t have ICE cars that share the platforms that the likes of the Skoda Fabia and VW Golf use. It must’ve been a conscious choice to have their EVs be more upmarket. That’s failed.